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Video is fast becoming an essential part of any online marketing strategy, a vital component of a website, social media and search engine optimization.
Now that cost effective video is readily available the cost/benefit ratio is high, which means it is important to include in your online marketing efforts.
Youtube is the second most used search engine, ahead of Bing, Yahoo and Ask, the second largest social media tool closely behind Facebook. With Google owning Youtube it makes sense that they will deliver video results in organic search results in addition to searches directly on Youtube. So there are many ways for people to find your video and then click through to your website.
Video is also the easiest and most effective way to communicate a message to your potential customers. Users are much more likely to watch a video to the end than read a whole page of text and the message is more engaging and memorable.
Your video can easily be embedded on your website, shared on social media, uploaded to Youtube and stored locally on a laptop or smartphone. It can be used for presentations, in an email newsletter and at exhibitions or as an in-store display.